Writing is a gift to yourself, as much as it can be a gift to other people. You don’t have to write for publication. You don’t have to write anything “finished” or “good.” The value of writing is its value to you. At Imaginative Storm, we believe that writing just for yourself is as valid and valuable as writing for others.

So, why write?

To develop a creative practice

Humans are naturally creative creatures. Having a creative practice enriches our lives. Writing is available to everyone who has language. You don’t need any special skills. You don’t need expensive materials or specialized equipment. You don’t need a studio. You don’t even need much time. In the Imaginative Storm method we use a 10-minute timer, and you’ll be amazed at the quality of writing that can be generated in just 10 minutes!

To gain understanding of yourself and your life

Writing is a terrific way to explore your thoughts, perceptions, and beliefs. When you use the Imaginative Storm method and write what you don’t know, you’ll surprise yourself with insights you’d never get any other way.

To enrich your life with greater awareness

When you write in the Imaginative Storm method, you notice things you wouldn’t notice otherwise. Nuances of light and color, quirks and idiosyncrasies, the spectrum of possibilities that surrounds every action and event.

To explore the mystery of human nature

Why do people do what they do? That’s the question that underlies all storytelling: why we write, and why we read (or listen). It will never be answered; the mystery will never be solved. Writers explore the infinite ways in which we shape the world, and the ways in which the world shapes us.

To improve communication and creativity in your business

A creative writing practice trains your mind to make imaginative leaps, to explore new ideas—to think outside the box. Plus, the new verve and sparkle in your writing translates to everything you write: emails, memos, proposals and reports. You enroll people in your vision. You excite and energize them to work more creatively and more productively.